BRANDING & SOCIAL MEDIA DESIGN

ONCE Preloved Boutique

A gap in the local market near Bundaberg, Australia was identified for a higher-end women’s consignment store offering clothing, shoes and accessories. Amy’s business will start out on Facebook & Instagram only and her overall mission is to promote the idea of taking quality fashion out of the back of the closet and onto a new owner to enjoy, all while providing a service that is high-quality and well-priced.

The brief was to create Amy’s new brand, which includes a logo, colour palette, social media logo & banner plus a thank you postcard to send with each online order. She wanted a simple, elegant and sophisticated style without being too fashion-specific, a neutral colour palette and a modern, but slightly vintage feel, which was achieved.

Upcoming deliverables include social media templates and a possible future e-commerce website.