CUSTOM BRANDING & SQUARESPACE WEBSITE DESIGN
BRANDING that CAPTURES the HEART of YOUR SMALL BUSINESS
Whether you're launching a new brand or refreshing an existing one, our small business Brand Essentials package is designed to give you a cohesive and intentional visual identity that you and your clients will be drawn to.
BRAND DESIGN
BRAND PORTFOLIO
RECENT BRAND IDENTITIES
THE BRAND FOUNDATIONS PACKAGE
Branding small businesses since 2015, with a refined process that delivers great results. The Brand Foundations Package is intentionally designed to include everything needed for a strong, purposeful brand.
A brand is more than just a logo—it’s a complete system that creates recognition and consistency. Need more? Enhance your brand with add-ons like business cards or social media templates to fully bring it to life.
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This document will inform our strategy. It includes branding elements such as your vision and tone of voice and helps us set the stage for what we will create. Many clients say this document has prompted them to think more deeply about their business and has been a helpful tool for them.
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This 30-minute one-on-one Zoom session or phone call will allow us to chat more about your vision and refine your goals before I start to design your brand visuals.
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Primary Logo / Wordmark Design
Secondary Logo / Submark Design
Badge Logos
Website Favicon
Social Media Logo
Supply several file types for each logo and colour variation: PNG, JPG & PDF. Adobe Illustrator files upon request.
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I will choose typefaces for you to use as body copy and as headings on your branded materials and website, paying attention to hierarchy and contrast.
I will create a colour palette and ensure you have all of the colour codes (HEX, CMYK and RGB) you need for various digital and print applications.
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You can choose one additional item from business card design, 2 social media templates or postcard design. Let’s chat about any other ideas you have.
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I will create a Creative Direction document as we go along, explaining why I have chosen what I have, including a moodboard. You will get a comprehensive Style Guide to complete the project, which will display your full brand and how to use it in one easy PDF document.
READY TO GET STARTED?
SO WHAT IS OUR PROCESS LIKE?
Once you contact me, we will schedule a 30-minute discovery chat where I can meet you, listen and learn about your business and what your hopes are for the visual side of your business. If we are a good fit, I will send you a proposal and then will require a 50% deposit to secure your spot in my schedule. Then the real fun begins!!…
—1— define
Learning all about you and your business is key, so I will send you my in-depth questionnaire, which will allow you to think about your business in a different light & will highlight what you are looking for in your brand — this will help to define your goals and your target audience.
—2— explore
After you send it back to me, we can discuss it over coffee or FaceTime/Zoom. This additional time together will give me insight into how to craft your dream brand or website that will also attract your ideal clients.
—3— create
I will research, sketch and create, then present you with a concept, a moodboard and a strategic direction that I think will work for you. We can then discuss any changes you would like to see.
—4— refine
We will refine & collaborate together until we have what you are looking for (within reason!!). I will prepare all of the files and collateral that you will need to begin your successful business.
We will work collaboratively to deliver a brand identity (and website, right?) that you will love, that fits your personality and will also attract your ideal clients!
NEED ADDITIONAL PRINT COLLATERAL DESIGNED?
Back in 2014, I went to design school in Brisbane, Australia, so I do know a thing or two about creating great design. If you are in need of printed materials, head on over to my Print Design page.
I love nothing more than to help you succeed through mutual collaboration and strategic design! With a full suite of graphic design and Squarespace web design services, let’s build your ideal visual brand identity and online presence.