BRANDING, DIGITAL & PRINT COLLATERAL

Lycée Louis Pasteur—
Midnight in Paris Gala 2019

The Lycée Louis Pasteur is a french bilingual school in Calgary. The Lycée’s annual gala is a prestigious event attended by 300 members of Calgary’s business and social community. The gala aims to raise funds to enhance the fine arts program at the school.

For the Midnight in Paris Gala, the brief called for a full suite of branding materials, including a logo, colour scheme, program, posters, web graphics, sponsorship letters & signage to name a few. This project also included several side-projects related to the Gala (Wine & Spirits Drive, Photo Unveiling and Little Black Book Parties) and all of the collateral associated with those as well.

This theme was inspired by the glitz and glamour of 1930’s art deco Paris at night, in the springtime.