BRANDING & PRINT COLLATERAL

Fresh Mama (& Fresh Kids)

Fresh Kids was created by two local Calgary moms who wanted to see pre-loved, modern, fresh and stylish children’s clothing go to good homes rather than in the landfill. They have a physical location in Marda Loop, but fulfill most of their orders online.

Fresh Mama is the maternity line of their brand Fresh Kids. The brief was to create a logo, colour scheme and social media profile for Fresh Mama that is both different, but connected to the Fresh Kids identity in some way. The idea was to use a similar style of logotype using the Fresh Kids heart, but using a more mature colour palette and typography to appeal to modern moms.

Additional work with the Fresh Kids brand included indoor and outdoor signage and decals, printed postcards & business cards and clothing size tags for their store.