BRAND DESIGN

Expedition Coffee Roasters

A newly minted coffee roaster in Calgary, AB was looking for a brand identity for his new business, including a logo, business cards and a stamp for his coffee bags.

Having recently returned from living in Australia for 4.5 years, where he trained in coffee roasting and coffee brewing (barista), my client experienced that coffee is more than just a thing to do, but it can actually taste amazing and be a real experience in it's own right. 

This logo needed to be brave, adventurous, strong, bold, imply a path or purpose to your coffee journey, not just be a thing to do or to need. The coffee bean was hand-painted for this project.